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Dave Roberts 

Dave Roberts, Ph.D.

Integrated Communication & Market Research

We start with the premise that all organizations—from small business to enterprise-—must identify and analyze all of its communication touchpoints in order to align its communication strategy (advertising, marketing, PR, packaging). This perspective is most often missing from the traditional market research process but is at the heart of our core business. Dave Roberts has conducted over 4,000 focus groups and over a thousand phone, internet, intercept, and multi-modal projects.

Integrated Communications Audit
Touchpoint Analysis Tools

360°  Internal & External SWOT Analysis

Text Analytics & Content Analysis

Quantitative Research 

Qualitative Research

Message Alignment


Roberts Communications 




Telephone Surveys/Tracking, Focus Groups, Individual Depth Interviews, Usability Lab, Online Surveying, Intercepts, Ethnographic




Voiceover, Audio/Video Production, Copywriting, Commercial & Industrial



Image Voice for Radio/TV, Promos, Long Form Narrator/Host


On-Hold Telephone Messaging, Prompts, In-Store Radio



Dave Roberts draws on his experience as a PD, national voice talent, national program director, and credentialed market researcher to bring a 360 degree solution to your radio station...affordably!


Voiceover training for beginning & intermediate and corporate coaching.

Roberts Communications Group is an Austin, Texas

Market Research & Integrated Communications Innovator



View Dave Roberts, PhD's profile on LinkedIn


Dave Roberts Facebook Link

A Certified SD-VOSB
Service Disabled, Veteran-Owned Small Business

Let's Make Contact!






Let's Get Started!


  • Integrated Communications Auditing
  • Qualitative Research Consulting & Focus Group Moderating
  • Survey Research
  • Internet Research
  • Market Research

...and more!

  • Commercial & Industrial Production Voiceover Services & Training
  • On-Hold Messaging
  • Voice Coaching
  • Audio & Video capture, editing, & production.

A Unique Synergy

The Voice of the Customer
Never Sounded—
or Looked—So Good!™

The Roberts Communications Group research and digital media skill sets are integrated to provide a unique offering to its clients. Consider—


  • Our fully-digital audio & video studio hosts web cam interviews & focus groups, recorded for distribution to the management team.
  • Audio & Video from Focus Groups, IDI's, Usability Studies and more can be edited and produced into powerful presentations to share enterprise-wide.
  • We are able to integrate audio, video, and other visual stimuli across several research platforms.

All of these capabilities reside in-house—affordable, timely, and well integrated. Example— 

Hybrid Usability Lab™ Video 

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